Do you think we put too much emphasis on click volume?

One thing I've been thinking about lately is how reporting platforms count every click the same, while advertisers know they rarely are.

Some users bounce immediately. Some complete registrations. Some become repeat customers.

On paper, they're all one click.

Commercially, they can have completely different value.

That's why I think traffic quality is often a more useful conversation than traffic volume.

When evaluating a traffic source, what's the first signal that tells you those clicks are actually valuable?