how do you optimize content? any specific tool?Once I'm on #1-#3 for keywords with 1000+ search volume, I slow down link-building. Instead, I keep the content updating and stealing sub-topics from competitors.
Also, i follow Google search console to pick up keywords that I'm ranked at 10-100th positions and optimize content with them(if it's already not optimized).
Also, I don't let the CTR go down and make as many elements/changes in the content as it demands to keep the dwell time high.
Got good results and consistent #1 rankings so far.