Do You Split Test Landers First Or Ads First?

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I test ads first, no point sending traffic if the creative doesn’t click.
 
Landers can kill good ads, so I usually split test both side by side.
 
adsyncer said:
When running new campaigns, do you usually start testing the landing pages first or focus on different ad creatives and then move to the landers? I’m trying to cut costs on testing, so want to know what’s more effective.
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Start with ads, once you get CTR and clicks, then optimize landers.
 
I tend to go ad-first for cost efficiency, but high-risk offers get both ad and lander micro-tests upfront.
 
adsyncer said:
When running new campaigns, do you usually start testing the landing pages first or focus on different ad creatives and then move to the landers? I’m trying to cut costs on testing, so want to know what’s more effective.
Click to expand...
Start with ad creatives — they’re inexpensive to test and prove whether persons even click. Once you have a captivating creative driving stable traffic, move to arrival page tests to boost adaptations. Creatives first, landers second — unless you’re 100% sure your lander is already solid.
 
I think you should test ads first since weak ads won’t bring traffic, and then they optimize landing pages to improve conversions.
 
I test ads first to find the best hooks, then optimize landing pages once the traffic responds well.
 
Test ads first to find winning creatives, then split test landing pages for conversion optimization.
 
adsyncer said:
When running new campaigns, do you usually start testing the landing pages first or focus on different ad creatives and then move to the landers? I’m trying to cut costs on testing, so want to know what’s more effective.
Click to expand...
I usually test ad creatives first to find what grabs attention and drives the most clicks. Once I have solid traffic, I start split testing landers to boost conversions without wasting spend on bad ads.
 
I always start with ads—if they don't get clicks, landers don’t even matter. Once I find winners, then I tweak the landing pages for better ROI.
 
Ad creatives come first for me since they decide whether people even hit the lander.
No point optimizing a page no one’s seeing.
 
You gotta hook 'em before you can convert 'em, so I focus on ads first. Then I split test landers once the traffic flows.
 
I’ve burned too much money optimizing landers for ads that never worked.
Now I get a solid CTR first, then polish the page.
 
adsyncer said:
When running new campaigns, do you usually start testing the landing pages first or focus on different ad creatives and then move to the landers? I’m trying to cut costs on testing, so want to know what’s more effective.
Click to expand...
Start wide with ad creatives—test angles, copy, and images. Once something clicks, dial in your landing page to seal the deal.
 
Ads are cheaper to test and give quicker feedback.
So I use them to find demand, then refine landers once I know what works.
 
If the ad doesn’t resonate, the lander won’t even get a chance.
I always lock in winning creatives first.
 
I recommend focusing on testing different ad creatives first before moving on to testing landing pages. This approach can help you optimize your campaigns more efficiently and potentially save costs in the long run. By identifying which ad creatives resonate with your target audience, you can then tailor your landing pages to better align with the messaging that is driving the most engagement. This sequential testing method can lead to more effective and cost-efficient campaign optimization.
 
adsyncer said:
When running new campaigns, do you usually start testing the landing pages first or focus on different ad creatives and then move to the landers? I’m trying to cut costs on testing, so want to know what’s more effective.
Click to expand...
I test ads first to see which angles people bite on. Then I tweak landers to match the winning ad message.
 
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