Do you price war with other sellers?

Do you change your pricing with other competitors or do you hold the price and change the marketing?

I always seem to get undercut by a few dollars or cents.

Any advice would be great. Thank you.

I you're selling from your own store, change the marketing,
if you're selling from ebay or amazon, price war might help...
Good luck...

+1 Depends where you are selling. Since I only use Shopify. So here is a tip from my experience -

Keep your prices a little low (2-5%) from your competitors only when you are not marketing. If you are doing marketing for that product, keep prices as per your acquisition cost to keep your ROAS positive. Hope this helps!