Do you prefer simple systems or complicated ones ?

i do think it depends on what you want to actually be doing, care to elaborate on that ? :D
 
Simple systems, every time — but with a caveat.

Complexity creep is real. You start with a clean setup and slowly add "just one more" tool, automation, or sub-process until nobody (including you) actually understands how the whole thing works. Then it breaks at the worst moment and you can't diagnose it because there are 7 moving parts.

The rule I try to follow: **if you can't explain your system in under 2 minutes, it's too complicated.**

The times complexity actually makes sense:
- When a simple system has already proven the model and you're scaling
- When a human bottleneck is the real constraint (not the process)
- When the complexity is hidden inside a tool, not in your workflow

People often confuse "sophisticated" with "complex." The best systems are sophisticated in their thinking but simple in their execution. A clear 3-step workflow that runs consistently beats an elaborate 15-step funnel that requires constant maintenance.

Simple also means you can hand it off. If only you understand it, it's a liability.
 
Without a doubt, I prefer simple systems, simplicity is easier to maintain, harder to break, and quicker to fix, a complex system might look good on paper, but in real life, complexity is the enemy of consistency, the more moving parts, the more places where it can fail, furthermore, simplicity is usually more adaptable, when the algorithm changes, a complicated system falls apart, in contrast, a simple approach allows you to pivot quickly and try new things without having to rewrite half your strategy, flexibility is key in digital marketing because platforms are constantly changing.

That doesn't mean making things simple is easy, on the contrary, simplifying requires more effort than complicating, anyone can add extra steps, making something work well with just a few elements requires truly understanding the problem, so yes, I always choose simplicity, even if it takes more effort to get there.
 
Back
Top