I have a client running a restaurant since they don't have a website, we are not able to accurately measure the impact of helping them f/uf their Instagram. The only thing we could measure are the bitly link clicks in their profile that send them to map.
This client doesn't have Instagram analytics because it is using a personal account, they tell us they aren't able to tell if there's any significant impact.
All I can do is measure what everyone can, which is followers growth, follow back ratio, engagement rate, link click, etc.
How do you measure and report if it actually impacts their physical sales?
This client doesn't have Instagram analytics because it is using a personal account, they tell us they aren't able to tell if there's any significant impact.
All I can do is measure what everyone can, which is followers growth, follow back ratio, engagement rate, link click, etc.
How do you measure and report if it actually impacts their physical sales?