Do you include entities and synonyms manually, or rely on tools?

Do you manually add entities, synonyms, and related terms based on your own understanding — or do you rely on tools like Surfer, Frase, or Clearscope to guide you?
ome say:
Manual = more natural, user-first content
Others argue:
Tools = faster, data-backed, aligned with how search engines think

But here’s the real challenge:

• Do tools sometimes over-optimize for the algorithm?
• Can humans really keep up with the complexity of semantic search on their own?

Curious to know how YOU approach this
Let’s compare strategies — drop your thoughts below!

Tools help speed things up, but they tend to over-optimize. Manual input keeps it readable. Best to use both — tools for ideas, human for quality.

Tool-driven approaches yield faster results - after all, technology exists to empower people.