Make the content easier to skim by making important sentences and metrics bold and having better subheadings. Also, always try to include metrics in your blog post. Like, if you have a health blog and you are writing on "diabetes", mention a few studies on how something like "In the XXXX research done by the AIIMS medical Institute, the found out that doing XXXX reduces the symptoms of diabetes by upto > 0.001P"
Including metrics, case studies, some statistical data and studies give weightage to your claims and you can ask gpt to list these metrics out for you within a minute. Other than this, a few more tips like - always write the most updated data and update your old blog posts, have keywords in your article but don't overflow them, use infographics if possible instead of unsplash images