Do you do single or double optin

staypositive

staypositive

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hey guys, simple question
do u guys do single or double option when using email marketing tools to collect emails in squeeze pages? and why? thx!!
 
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I always used single optin. You can split test if its possible, check which converts better. Some people feel better off only entering their e-mail address than entering their name and so on. It depends on your niche. Some niches are much more personal. When it comes to ecommerce I would just ask for the e-mail address. When its something like personal coaching or teaching you can ask for the real name as well.
 
It depends on you traffic and your location of your business. I used to get for single opt-in a lot before the new GDPR which was implemented in 2018. Long story short, single-optins are not legal for people living within the European Union. As some of my customers were citizens of the E.U. I had to swap from single-optin to double-optin. Expect a lower subscriber rate if you swap to it as your future subscribers have to click the verification link as well in order to get on your list.
 
I always like single opt-in as its quick. Never really split-tested it to see what works better.
 
herzit said:
It depends on you traffic and your location of your business. I used to get for single opt-in a lot before the new GDPR which was implemented in 2018. Long story short, single-optins are not legal for people living within the European Union. As some of my customers were citizens of the E.U. I had to swap from single-optin to double-optin. Expect a lower subscriber rate if you swap to it as your future subscribers have to click the verification link as well in order to get on your list.
Click to expand...

What if I am not from the Europe but I target clients in T1 that involves Europe?
 
"...as soft opt-in does not considered as explicit consent under GDPR, it is not an acceptable practice. Soft opt-in is a form of temporary consent given by individuals while collecting their email details. Regardless how much individuals engage with your marketing communications, consent must be asked in explicit language. If the individual didn’t say “yes”, it means “no”." That's from Malijet.com regarding the Double-Optin discussion.

It doesn't matter if it's only one or thousands being from the E.U., you need to double-optin them - no matter what! Be aware of the fact that a lot of law firms watch out for different e-mail newsletters just to find out if you double-optin E.U. citizens or not. The punishments are up to 20 million € or 4% of your yearly worldwide generated income. There are already some cases where companies got sued because of GDPR violations. Be really careful with that stuff and take the safe route for the double-optin.
 
Single opt-in is better for me I tested it and of course double opt-in didn't perform well for my lp
 
herzit said:
"...as soft opt-in does not considered as explicit consent under GDPR, it is not an acceptable practice. Soft opt-in is a form of temporary consent given by individuals while collecting their email details. Regardless how much individuals engage with your marketing communications, consent must be asked in explicit language. If the individual didn’t say “yes”, it means “no”." That's from Malijet.com regarding the Double-Optin discussion.

It doesn't matter if it's only one or thousands being from the E.U., you need to double-optin them - no matter what! Be aware of the fact that a lot of law firms watch out for different e-mail newsletters just to find out if you double-optin E.U. citizens or not. The punishments are up to 20 million € or 4% of your yearly worldwide generated income. There are already some cases where companies got sued because of GDPR violations. Be really careful with that stuff and take the safe route for the double-optin.
Click to expand...


Thanks sir
But still; I am not in Europe do I need to comply with GDRP?
 
It doesn't matter WHERE YOU ARE. It matters WHERE YOUR TRAFFIC comes from. You could exclude EU citizens in your traffic generation for example. Otherwise you need to apply the GDPR. There is no real workaround if you want it legally! ;)
 
herzit said:
It doesn't matter WHERE YOU ARE. It matters WHERE YOUR TRAFFIC comes from. You could exclude EU citizens in your traffic generation for example. Otherwise you need to apply the GDPR. There is no real workaround if you want it legally! ;)
Click to expand...
Many thanks sir !
 
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