I have seen a lot of their videos, imo they are not wrong.
But, everything is based on keyword research + luck.
What they do is:
Chose a keyword like "best saving creams for money in Florida" link it to bigger article like " best shaving creams for money" and link that to "best shaving cream" and many variations of it.
So the easy keywords rank, bring in traffic...
That flows into other pages, and in 1 year the website get great traffic and get links magically.
This may not work with every niche, the images and content should be top notch not like the websites which are sold here for $30 or 300 :l
And, you should have luck that these small keywords pick up over time or something.
So for me, link building is necessary as I am not a ninja keyword finder. If I was then maybe would have stayed away from these fucking links

(really takes a lot of time)
So I agree with them but I disagree to make sites like that
Namaste
