Do you adjust your off-page strategy based on the site age ?

420lounge said:

I’ve noticed that newer sites react very differently to link building compared to aged domains. With new sites, I go slower, use more branded anchors, and mix in content marketing before anything heavy. Older sites can usually take stronger links if the profile is clean. Do you adjust your approach based on domain age?

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HenryObi said:

I think everyone does exactly this. If you approach new sites with the site kind of link velocity as old site you could run into issues. Older sites/domains have the advantage of being there already, so acquiring certain kinds of links wouldn't be much of an issue.

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hassysheikh said:

Yes, we adjust the off-page strategy based on the site's age. New sites need more foundational links, while older sites require authority-building and diversification.

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Rebel Phantom said:

Yes, The off page strategy should change based on site age. Newer sites need a slower approach with branded anchors and strong content First.

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