Do trending sounds really help boost Instagram Reels reach and views?
- Thread starter Shutzhack
- Start date
- Feb 9, 2023
- 2,235
- 1,566
Ehh my 2 cents:
Since I mainly repurpose content the audio is changed and it shows as "original audio" instead of getting added to the sounds page, sometimes they get tagged with "may contain audio from..." but still it is not added to the main audio page of the sound.
I would say trending sounds matter in perspective of using audio that is popular and trending as your viewers may enjoy it more than old outdated washed music (classics and generational music is good though)
So I would say not as much as people think or as online sources say it does.
Doing 100s of millions of views monthly with "original audio" so that is just my opinion based off of what I have experienced.
I used to tag trending songs on Tiktok and put the sound down to 1 percent for videos to get added to trending sound pages and it was effective but I dont believe it matters as much now.
A plus for using trending sounds would be better long term views if your video gets ranked high in the sounds page but to go viral you don't need to use a trending sound (tagged) on your reels.
If you are not changing sound pitch/speed etc (repurposing) then just tag the sound or just add the sound through IG does not matter a whole lot for IG just focus on retention and repostable content because the new repost feature has helped increase reach a lot.
78Leads
Registered Member
- May 16, 2025
- 99
- 27
Yes, of course, it is better to use local songs for each country.
It is definitely helpful. They usually carry recommendation weight, which can increase exposure in the initial stage. The reason why it is popular is that it is liked by many users, so compared with other sounds, users will default to things with their favorite sounds.
EmeryLogan
Newbie
- Jul 17, 2025
- 12
- 1
Yes, trending sounds can help a lot. They often get more reach beacuse Instagram pushes them to more people.
HiddenGuyonBush
Junior Member
- Jul 30, 2025
- 100
- 82
Yes of course. It goes viral because people like it, and then the algorithm likes it too.
- Jan 5, 2024
- 120
- 31
Yeah, trending sounds help, but only if the reel matches the vibe. If it’s random, won’t do much. Best is trending sound + strong hook + consistency — that’s what really boosts reach.
Phoenix BH Agency
Junior Member
- Feb 15, 2025
- 188
- 34
trending sounds can definitely boost Reel reach since the algorithm favors popular audio.
- Feb 18, 2025
- 1,951
- 453
Yes Trending songs do. The reason behind this is that the Algorithm can detect which songs people are listening to; and when someone uses that song in a different video, it gets pushed to the Explore page.
samlonking8
BANNED - Failed to resolve a dispute
- Oct 1, 2023
- 152
- 51
yes. trending sound can help you to get more views.
KarustheOne
Newbie
- Aug 17, 2025
- 14
- 5
Of course they help, but if your video is trash it won't make much difference.
You should use the edits app to get more insights on your videos. Learn the drop off points and other stuff to improve your videos.
Do not rely on audio to go viral. It will help maybe 10% or less
Spark Marketing Agency
Power Member
- Mar 18, 2024
- 694
- 84
Trending sounds can boost reach and interactions since they fit the algorithm and attract attention, but their impact also depends on the content type
- Oct 14, 2023
- 1,279
- 171
Yep, trending sounds can definitely help Reels get more reach since the algorithm favors popular audio. They also make content feel more familiar to users, which often leads to higher interactions.