Do this happens to you aswell?

LondoN eXtream

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The traffic increased, but take a look at the keywords. Massive drop then massive increase and so on. But no fluctuation in traffic.
 
What you’re seeing is keyword reshuffling — not traffic loss, just re-ranking across positions. Could be algo tweaks or G choosing different pages to test for those terms. If traffic is stable, it’s mostly cosmetic. Still worth checking which URLs gained/lost what.
 
Traffic has increased a lot. So i do not have any traffic loss, just loss of keywords ranking.
 
Trending topics may shift Google’s interpretation of a keyword’s search intent.
 
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