Do reviews still make a big difference for local rankings?

obviously they help with trust but I’m wondering how much impact people are actually seeing from reviews when it comes to local visibility.

Yes, reviews are definitely a must in the online world. They can have a big impact on trust and help turn visitors into quality leads.
That said, fake reviews can hurt a business and its reputation. For sellers, platforms with verified and authentic reviews are always the better option.
 
obviously they help with trust but I’m wondering how much impact people are actually seeing from reviews when it comes to local visibility.
You'll definitely rank higher on Google and AI searches with a positive history of reviews. This is one of the challenges that I'm facing right now for one of my businesses. All the companies that are ranking higher than me have years of positive reviews on Google and trustpilot.
 
I think that reviews are an important part of the process of local visibility especially if they are up to date and timely reviews are extremely important for gaining people is trust therefore i would include them among the components of local SEO.
 
Yes, I think this is very important; even AI systems today place great emphasis on the review aspect.
 
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