Do older articles make better pages for backlinks?

Faisal Mirza

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Something I noticed while working on a few link building campaigns recently, sometimes placing a link on an older article that already has some traffic seems to work better than putting it on a brand new post.

I guess it makes sense because older pages are already indexed and sometimes have a bit of authority built up.

On a couple of sites I worked on, links from these older posts felt like they helped rankings move a little quicker.

Just something I’ve been noticing lately. Curious if others here have seen similar results or if you prefer getting links on fresh posts instead.
 
yeah i’ve seen the same thing tbh… links from older pages with some traffic usually kick in faster since they’re already crawled and have a bit of trust.

fresh posts still work, but they take time to get picked up… so i kinda prefer aged pages when i want quicker movement.
 
Yeah, I've seen the same-links from older, already indexed pages with some authority tend to kick in faster. They're trusted by Google, so the impact feels more immediate. I still mix in fresh posts, but aged pages often give quicker wins.
 
I'm not 100% sure, but I have seen older posts work better too. maybe because they're already indexed and have some trust built.
 
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