A guy on another forum said that no follow links were ignored by Google and so therefore had no SEO value, and some of his other opinions seemed really dated, so I posted disagreement saying that no follow links have value now, and he's called me out on this and wants a link. So, I had to rethink the whole notion that no follow links have value and why I believe this, and I've remembered that the reason is that Google started punishing for "unnatural link profiles" and so the response to that was to mix no follow links in to make the profile look natural, but I also have the belief that Google looks at keywords/anchor text in no follow links in order to determine relevance (even if the no follow attribute does not directly feed link juice). Still having a no follow backlink with relevant anchor text is better than having no backlink at all, or one that has anchor text that is completely irrelevant. But I really don't know why I think this. Something I read somewhere plus my own intellectual activity "filling in the details" and so I'm reluctant to respond to the challenge by saying "Because I said so." because then naturally HIS response is going to be "Well who the fuck are you?" and then I'll have to tell him that I'm Nigel Farage from BHW and then it will be all over because Mr. Goody-Two-Shoes is going to seize on any association with the evil, dark-hearted criminals on BHW as being condemnatory to my character, which will then give me no other choice but to hunt him down and kill him. And rape his wife. And their little dog Toto, too. So that's my dilemma, Dr. Laura. How do I constructively engage in a discussion about the value of no-follow backlinks without opening the door to murder, mayhem and public ridicule and scorn? Why do I think this? I also sort of, kind of think that Google doesn't really care as much about the "follow" attribute as it used to, which is not the same thing as asserting that the no-follow backlink has suddenly acquired SOME value, but since there are only two kinds of backlinks, and if one loses "juice" it's sort of intuitive that the other one gains. My head says "intellectually false", but my instinct says "TRUE". So anyways. I missed this week's Anger Management class, and while I don't miss sobbing uncontrollably while punching a pillow, I do miss "sharing time" and hopefully I can use this post as a substitute.