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do No-Follow count towards anchor ratios?

myk33

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Hi guys,

really quick question i am struggling to find a proper answer to.

Do the naked URLs and branded URLs i have pointing to my website that have the nofollow tag count as part of the "anchor ratio".

Furthermore, do inner pages really need branded anchors as in my case it would appear more natural for someone to brand link the home page. Possibly they might link inner pages with naked URLs however mostly it will be keyword and generic anchors.
 
Do the naked URLs and branded URLs i have pointing to my website that have the nofollow tag count as part of the "anchor ratio".

This has been debated for ages.

From my experience they do. Especially now since nofollow is no longer really nofollow.

Furthermore, do inner pages really need branded anchors as in my case it would appear more natural for someone to brand link the home page. Possibly they might link inner pages with naked URLs however mostly it will be keyword and generic anchors.

They definitely do. Naked URLs are best for diversity.

Anchor text profile calculated on page level. You can have well diverse homepage and still over-optimize inner pages.
 
This has been debated for ages.

From my experience they do. Especially now since nofollow is no longer really nofollow.



They definitely do. Naked URLs are best for diversity.

Anchor text profile calculated on page level. You can have well diverse homepage and still over-optimize inner pages.

Thanks for your reply. Out of interest how do you use naked URL and branded URLs to rank the destination page in SERPs for your desired keyword? Do you get this from the lower percentage of keyword based anchors or do you contextually plant your naked/branded links in surrounding text that targets your keyword(s) you wish to rank for?
 
Do the naked URLs and branded URLs i have pointing to my website that have the nofollow tag count as part of the "anchor ratio".
Oh, they do! A link is a link when it comes to anchors. Even links from some socia media platforms, like pinterest, do have anchors.

Furthermore, do inner pages really need branded anchors as in my case it would appear more natural for someone to brand link the home page. Possibly they might link inner pages with naked URLs however mostly it will be keyword and generic anchors.
Yea, branded anchors to inner pages are completely natural.

What you want with anchors is to be as diversified as possible. And for the love of God, keep away from exact matched anchors as much as possible!
 
Yes, they are counted If the link is a hyperlink, Google is going to count it, doesn't matter if its no fo ll ow or do fo llow
 
Oh, they do! A link is a link when it comes to anchors. Even links from some socia media platforms, like pinterest, do have anchors.


Yea, branded anchors to inner pages are completely natural.

What you want with anchors is to be as diversified as possible. And for the love of God, keep away from exact matched anchors as much as possible!

Ok great to know.

So far i have not used exact match but partial match and variants of words meaning the same thing - after branded, naked, generic anchors i dont have one anchor that is the same as another. e.g. lets assume my targetted keyword is "plumber in new york" i would use

"a plumber based in New York"
"Plumbing Services in New York"
"new york plumbing company"
"Plumbing firm in new York
"use this plumber in New York"
"a plumbing company in new york"
"call a new york plumbing company"

i mean i could go on but you get the drift.

Does using this type of "keyword based" anchors too often raise red flags like too much exact match could?
 
Yes there is also great value for no-follow link
 
Well, info from Google is that no-follow links do not pass link juice or anchor text. Use this info as you want.
 
Well, info from Google is that no-follow links do not pass link juice or anchor text.
Both it is and it is not.

This is from google´s official blog:

When nofollow was introduced, Google would not count any link marked this way as a signal to use within our search algorithms. This has now changed. All the link attributes -- sponsored, UGC and nofollow -- are treated as hints about which links to consider or exclude within Search. We’ll use these hints -- along with other signals -- as a way to better understand how to appropriately analyze and use links within our systems.
Why not completely ignore such links, as had been the case with nofollow? Links contain valuable information that can help us improve search, such as how the words within links describe content they point at. Looking at all the links we encounter can also help us better understand unnatural linking patterns. By shifting to a hint model, we no longer lose this important information, while still allowing site owners to indicate that some links shouldn’t be given the weight of a first-party endorsement.


At the same time they add:

In most cases, the move to a hint model won’t change the nature of how we treat such links. We’ll generally treat them as we did with nofollow before and not consider them for ranking purposes. We will still continue to carefully assess how to use links within Search, just as we always have and as we’ve had to do for situations where no attributions were provided.

https://webmasters.googleblog.com/2019/09/evolving-nofollow-new-ways-to-identify.html
 
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