Do meta glasses boost reach on instagram reels?

I think the content format, captions, and hashtags play a bigger role than the glasses themselves.

Meta/Ray-Ban glasses content often gets a temporary boost because it’s new + Meta likes showing off native hardware features. That’s why you’ll see lots of reels stall around 100k–900k.
The 1M+ viral reels usually hit because they stack multiple factors: strong hook in the first 1–2 seconds, broadly relatable idea, rewatchability, AND sometimes an already warm account.