Do Landing Pages Still Make a Big Difference?

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maypotter

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Lately I’ve seen some affiliates skip custom landers and send traffic straight to the offer page.
Do you guys still build your own LPs, or rely on direct linking now?
Wondering which performs better these days.
 
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Depends on the offer. Some convert fine direct, but LPs give more control over angles.
 
maypotter said:
Lately I’ve seen some affiliates skip custom landers and send traffic straight to the offer page.
Do you guys still build your own LPs, or rely on direct linking now?
Wondering which performs better these days.
Click to expand...
I will suggest you to go through landing pages route.
 
I still build landing pages—proper LPs usually convert way better than sending cold traffic straight to the offer.
 
maypotter said:
Lately I’ve seen some affiliates skip custom landers and send traffic straight to the offer page.
Do you guys still build your own LPs, or rely on direct linking now?
Wondering which performs better these days.
Click to expand...
I test both. If the network LP converts strong, I don’t overcomplicate it
 
maypotter said:
Lately I’ve seen some affiliates skip custom landers and send traffic straight to the offer page.
Do you guys still build your own LPs, or rely on direct linking now?
Wondering which performs better these days.
Click to expand...

Offer has social proof = Direct link
Need to convince visitor = Landing page
 
I’m runing some low CTC biz offers and I can tell you straight up, bridge pages still crush it.
Quiz/funnel style ones work best ‘cause they pre-warm the leads before they land on sales page...
 
maypotter said:
Lately I’ve seen some affiliates skip custom landers and send traffic straight to the offer page.
Do you guys still build your own LPs, or rely on direct linking now?
Wondering which performs better these days.
Click to expand...
Direct linking can work for quick tests but custom landing pages usually perform better because they help prequalify traffic and improve conversions
 
RapidWorkers said:
Direct linking can work for quick tests but custom landing pages usually perform better because they help prequalify traffic and improve conversions
Click to expand...
Also helps in filtering useless traffic and block non performing publishers.
 
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