Hi everyone... I know a lot of online SEO and everything combined, but I never used Google adwords. Only Facebook ads. Today someone called me form a well known internet marketing office in my country. I have a side business where I sell tickets for concerts to customers. He told me a lot of things (ofcourse, some parts we're very clear to me, but I appreciated the fact he actually gave some good advice instead of some vague bullshit as many online guru's do.. i really hate them). The interesting part came across when he said: you can sell 100 tickets extra in a week using adwords and he tracks them using a pixel. He would charge € 500,- (600$ I think). That included banner design + targeting customer segments + XX amount (don't know how much yet) of adwords ad budget and a few other things. Now the question is, can I do this easily myself? I know there are a lot of tutorials how to make money with Adsense, but i'm in this case the one who pays Google to put my ad's on Adsense by Adwords. I need to understand: - How to target customers - How to use a pixel (if this is as easy as Facebook, I can do this) - How to bid on ad's and do the right things, without spending unnecessary money (i'd rather spend 500 euro's on real ads instead of 50% on banner design and customer targeting) Doesn't sound too hard... but in this case I think an expert might be a better go. I can afford it easily when I really sell 100 tickets.. ROI of 100%. But i'd rather have something like 180% when I do this by myself, but I can't invest a lot of time (say max. 10 ours next week) in this. Has anyone a guide, tips, or advice about this case? Oh, and, if someone has a better idea, be my guest. I sell most of my tickets using FB ads and a optimized (local seo) website. It is not a ticket platform, but a reseller construction. Are there other online advertising solutions?