3/21/2015 Ok, so I just finished with A LOT of deep niche / keyword research. I feel that I've learned 2 really valuable lessons today: 1) I think I the whole concept of site building for seo has become much clearer. From what I understand, ranking your main keyword is your primary goal, with it being the most broad and highly searched of your keywords (I.E. "Puppies"). Secondary keywords are phrases that have your main keyword in them, but they get more specific, with less traffic potential and are kind of like categories of your main keyword (I.E. "Labrador Puppies). Long tail keywords are really specific phrases that are related to both the main keyword and secondary keyword, but have the lowest traffic potential (I.E. "Labrador Puppies with Pimples"). Essentially, you're trying to rank your main keyword, by using phrases that can also rank for themselves and generate their own traffic. Is this the gist of it? Should all of my articles be somehow related to my main keyword? 2) I learned that my main keyword is going to run out of steam really fast. I found 3-4 secondary keywords and some long tail keywords, but I can't see being able to have more than about 30 posts between all of them. However, is it ok to use the "same" secondary keyword, but twist it? I.E. if one of my secondary keywords is "cute puppies", could I also write an article about "puppies that are cute"? Would this send a "red flag" to google and hurt my rankings?