No, installing SSL does not cause you to lose link juice or rankings. In fact, SSL certificates play a crucial role in enhancing website security, boosting SEO rankings, and establishing trust among users . Google has indicated that the presence of SSL and HTTPS on websites is a positive ranking factor in its search algorithms since as far back as 2014. While it may not be a direct boost, having an SSL certificate contributes to a safer and more secure online environment, positively impacting user experience and, consequently, SEO.