Do Follow/No Follow

<a href="URL.TLD" rel="nofollow">Anchor Text</a>

• Untrusted content: If you can't or don't want to vouch for the content of pages you link to from your site — for example, untrusted user comments or guestbook entries — you should nofollow those links. This can discourage spammers from targeting your site, and will help keep your site from inadvertently passing PageRank to bad neighborhoods on the web. In particular, comment spammers may decide not to target a specific content management system or blog service if they can see that untrusted links in that service are nofollowed. If you want to recognize and reward trustworthy contributors, you could decide to automatically or manually remove the nofollow attribute on links posted by members or users who have consistently made high-quality contributions over time.
• Paid links: A site's ranking in Google search results is partly based on analysis of those sites that link to it. In order to prevent paid links from influencing search results and negatively impacting users, we urge webmasters use nofollow on such links. Search engine guidelines require machine-readable disclosure of paid links in the same way that consumers online and offline appreciate disclosure of paid relationships (for example, a full-page newspaper ad may be headed by the word "Advertisement"). More information on Google's stance on paid links.
• Crawl prioritization: Search engine robots can't sign in or register as a member on your forum, so there's no reason to invite Googlebot to follow "register here" or "sign in" links. Using nofollow on these links enables Googlebot to crawl other pages you'd prefer to see in Google's index. However, a solid information architecture — intuitive navigation, user- and search-engine-friendly URLs, and so on — is likely to be a far more productive use of resources than focusing on crawl prioritization via nofollowed links.

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Zwielicht said:

They pertain to backlinks.

A "do-follow" link, which is just a regular link without an attribute, tells search engines to follow the link and pass on link equity.

On the other hand, a no-follow link, which is a link with a no-follow attribute such as the one below, tells search engine not to follow the link.

Code:

<a href="URL.TLD" rel="nofollow">Anchor Text</a>

In case you're wondering why someone would no-follow a link, you can read about it below.
https://support.google.com/webmasters/answer/96569?hl=en

Here are a few additional resources you can use to learn more about do-follow and no-follow links.
https://www.woorank.com/en/p/link-juice
http://www.shoutmeloud.com/understand-********-nofollow-link-seo-basics.html
https://moz.com/blog/the-hidden-power-of-nofollow-links
https://en.wikipedia.org/wiki/Nofollow

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Odinsupremacy said:

Very interesting, in the wiki page it says something about new techniques where replaced by using JavaScript anyone have any clue about these "techniques"?

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Odinsupremacy said:

I keep seeing people refer to do-follow/nofollow and I cant seem to find a definition or what it actually pertains to. Could someone please help. All i know is it means some thing with pbn's (i think). Thank you

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