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Do Facebook Vanity URLs Matter? Worth Building Out?

Discussion in 'FaceBook' started by thriftstoresofa, Jun 12, 2012.

  1. thriftstoresofa

    thriftstoresofa Newbie

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    When the FaceBook vanity URL land rush happened I grabbed /highlycompetitivekeyword and the profile is over two years old. Is there any value in turning it into a business or brand page and building it up? Would there be more value in trying to sell it to the top service providers that target this keyword?

    Thanks:)