A month or two ago, I was commenting on a thread over at TrafficPlanet, trafficplanet.com/topic/6002-best-backlinks-for-youtube-videoswhats-the-latest/, about the impact of backlinks on YouTube video rankings.
Then, yesterday, I saw a similar thread on the YTTalk forums (unofficial YouTube forums), which also mentioned getting backlinks to your video.
Since I have a very different opinion on backlinks on YouTube (mine being that they are worth squat, at least the crappy ones), I decided to do a small case study, to either prove my point, or get smarter and change my opinion.
Because I'm a busy man (actually just lazy, but don't tell anyone), it's a pretty small group of videos: 15 videos, in 6 different search terms. But enough for a small pilot case study, I think.
I chose very different search terms, and then looked at the top 3 ranking videos in the SERPs on YouTube. I then plopped those links into ahrefs, and simply counted backlinks. After all, if the theory that mass spamming links work, there should be a clear, or at least general, indication that the videos with the most backlinks, are also the videos ranking highest.
You can read the blog post here: novelconcept.org/youtube-backlinks-do-they-help-seo/
Since pretty much all the data is shown in tables, I can't really just cut/paste it here, so you'll have to live with the link above.
If you can't be bothered reading the whole thing, here is the TL/DR version:
No, backlinks doesn't have any significant impact on your rankings, views, or seemingly anything else.
Note: I'm not saying backlinks have no place on YouTube. But they don't carry nearly as much weight as they are believed to, they certainly aren't the key ranking factor. I do however believe, from other personal experiments, that high quality backlinks, that bring in views to your video, do have an impact. But again, focus here is on "bring in views to your video", which would happen if it was shared on a high profile facebook page, populated twitter account, frequently visited blog post, and so forth. It doesn't happen on blog comments, fake social media accounts, and automated blogs.
Then, yesterday, I saw a similar thread on the YTTalk forums (unofficial YouTube forums), which also mentioned getting backlinks to your video.
Since I have a very different opinion on backlinks on YouTube (mine being that they are worth squat, at least the crappy ones), I decided to do a small case study, to either prove my point, or get smarter and change my opinion.
Because I'm a busy man (actually just lazy, but don't tell anyone), it's a pretty small group of videos: 15 videos, in 6 different search terms. But enough for a small pilot case study, I think.
I chose very different search terms, and then looked at the top 3 ranking videos in the SERPs on YouTube. I then plopped those links into ahrefs, and simply counted backlinks. After all, if the theory that mass spamming links work, there should be a clear, or at least general, indication that the videos with the most backlinks, are also the videos ranking highest.
You can read the blog post here: novelconcept.org/youtube-backlinks-do-they-help-seo/
Since pretty much all the data is shown in tables, I can't really just cut/paste it here, so you'll have to live with the link above.
If you can't be bothered reading the whole thing, here is the TL/DR version:
No, backlinks doesn't have any significant impact on your rankings, views, or seemingly anything else.
Note: I'm not saying backlinks have no place on YouTube. But they don't carry nearly as much weight as they are believed to, they certainly aren't the key ranking factor. I do however believe, from other personal experiments, that high quality backlinks, that bring in views to your video, do have an impact. But again, focus here is on "bring in views to your video", which would happen if it was shared on a high profile facebook page, populated twitter account, frequently visited blog post, and so forth. It doesn't happen on blog comments, fake social media accounts, and automated blogs.