Do AI video ad generators really perform better than traditional editing?

I’ve been testing some AI-based ad creation tools lately that promise to build complete video ads using AI no manual editing or filming required.

I’m curious if anyone has compared AI-generated ad performance (CTR, engagement, conversions) vs manually created ads?

• Do audiences notice they’re AI-made?
• Is the ROI actually worth it for small marketing teams?

it really depends completely on what your product and brand is about. for some ugc content it is fairly believable but you of course need to run through some generations before you hit the right one. for animation with hailou it is the same, it can be great but you need to do a good amount of generations to get the right match

i dont personally think the fact about ai generated content is that you suddenly have to completely stop editing. i dont like thinking about it this way. it is a new tool with new possibilities that makes types of animation and content much quicker and accessible than before but a lot of it still requires some manual adjustment

andreyarshavin1 said:

I’ve been testing some AI-based ad creation tools lately that promise to build complete video ads using AI no manual editing or filming required.

I’m curious if anyone has compared AI-generated ad performance (CTR, engagement, conversions) vs manually created ads?

• Do audiences notice they’re AI-made?
• Is the ROI actually worth it for small marketing teams?

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I’ve noticed AI-generated ads can perform surprisingly well at first, especially for testing multiple creatives quickly. But over time, manually made ads still tend to connect better since they feel more authentic. Mixing both usually works best use AI for speed and A/B testing, then refine the winning concepts manually.