Hello friends,
I am running an ecommerce store since 3 years and I notice it is so hard to get it indexed and ranked these days.
Do Do aged domain names rank faster? And if so, where do you buy them?
Cheers!
I would see aged domaim like this:
Imagine a village with 5 houses. Those houses are build 5 years ago. And each of those 5 houses has something to sell to a visitor that comea to that village.
Google is a representative of those houses/stores. Google offers information for the visitor what is inside that house. And google shows information in front of that house what is inside so the visitor knows what he can get in that house.
Each house sells something. One house sells bread, second sells chocolate, third sells sugar, fourth sells salt and fifth sells potato.
You can see that each house has something to sell.
From each house there is a path to other houses with a label what is inside other house.
That is a way how visitor can understand what he can find in another house if he decide to go from one house to another.
This way the google knows what he can find in another house if he decide to go from one house to another.
If several houses has a label to one house with same label, lets say sugar, then the hoise with sugar will get lots of signals that it sells sugar.
And visitor and google will understand that that house sells sugar.
If many visitors go inside sugar hoise and if they stay there long time that will mean the house that sells sugar is a good solution for topic sugar.
Google remembers that.
THis analogy is the same for all other houses and the product they sell.
Imagine that sixt house is build in the village. That house sells wood.
Because it is a new house there is no labels pointing from other houses to that one. It is new one so none of the houaea cannot point visitora that they can find wood in that house.
In time as time passes visitors on their own enters i to the sixt house and spread the word what is inside. And this way the sixt house starts to spread words out.
And eventually other houses start to recommend the sixt hoise as a wood store.
When google sees that other houses that are long time in the village recommends new house as a wood provider he will accept their recommendation because of their credibility.
So the sixt house starts to get more visitors.
In this story:
Houses = domains(website)
Label = backlinks
Visitors = internet user/visitor
Google = google search engine(chrome)
The point of this story is that you need credible backlinks from other websites on the internet.
And when visitor comes to your website it ahould stay there because you are satisfying its interest. And if the visitor comes back again it will mean even hihger signal for a google.
If the website that is long time on the internet that means it is credible it will means strong signal for google to present you to visitors that are looking for wood.
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Second part.....
Imagine 1.st house goes out of working. Stops selling bread... for some reason...
Google stops recommending that house to visitors because people do not get inside. And people cannot enter over the label(backlink) from other housea. They are not satisfied because they cannot find what they are looking for.
And that is normal because the house does not replenish the storage and cannot sell it to visitors because it is closed.
Google also cannot access that house because it is closed and stops sending people there.
So the house stops receving visits because it is out of business.
In time someone decides to open that house again. With same bread as before.
And so the new store refreshes the storage, starts promoting to the visitors and spread the word to other houses.
So, google comes eventualy to new house sees the storage is full, the house is refreshing and he starts to send visitors there.
This process increases much faster than im case of the sixts house because the google has old labels from the houses.
And if google sees that new visitors comes in the house and stay long enough, and the visitors comes back it means this house works great. And eventualy the house starts to see high growth.
In this story:
Old house, number 1, is old domain that was working ok. Google has seen that domain credible in the past so he started to send viaitors to that house again after the house has refreshed with new storage and it has open the doors for the visitors.
I hope this analogy has explained why new domain takes more time than old domain to get rank faster and to get visitors faster.
If the domain was ok before it will return back to the old number of visits again and it will rank faster than new domain for the topic bread.
Second case....
1.st House opens with new resource and that is iron.
In the past the 1.st house was selling bread and now is selling iron.
The lables from other houses is with label bread.so we have a case when new house opens but with different product.
All the labels from other houses have less meaning and they are pointing visitors yo the 1.st house with incorrect information.
And google starts to see the same scenario.
But in time the 1.st house tells other houses that new product is iron and they shouldnchange the label from bread to iron.
That change google sees in time and starts to send visitors to that house with intention to buy iron.
Conclusion....
The old domain that starts to sell something different that it was selling before it will rank at start with incorrect information from other houses. But google will quickly see that the house is selling iron as it sees the peoducts inside and eventualy iber labels from other houses.
The labels from other houses even saying bread will pass credibility to google even the house sells iron.
The main point is that new domain will
- have hard time to get ranked than old domain that starts to sell same product as before or
- will hard time to get ranked than old domain selling new product that is not related to the old one.
- Guess coding is not my thing - yet! Could be a "girls" problem.
