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Diy seo

Discussion in 'White Hat SEO' started by Tekkie, Apr 11, 2013.

  1. Tekkie

    Tekkie Newbie

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    Hi All,

    I am an avid reader and first time thread poster. Nice to meet everyone here.

    So. I own a few e-commerce sites. One I am currently outsourcing seo and we own a few great keywords, but not really seeing the traffic or revenue despite sitting on top of a 500M serp.

    My other site, I was trying to perform DIY [do it yourself] seo. I hear you all chuckling :) but actually for my main keyword I was doing really well and had it up to page 3 for a hyper competitive niche, and then in Q4 last year....buh bye...keyword gone. We all know what happened, but my site still has PR2 and is ok for our other products. I tracked down a 3rd party vendor I was using to build backlinks as being the likely culprit. Lesson learned.

    So my question is this. What I don't have in budget, I do have in time, ability, and desire, to do my own seo. But rather than flailing around and potentially making more poor choices I was hoping to get some feedback from the experts here. I have read up at SEOMoz and elsewhere about 'best practice' but it never really tells you where to go and what to do, only what should be done (as an end result). I am more interested in learning how to do things better. For example, I see a lot of posts about searching your webmaster account for long tail keywords and grabbing that traffic. What exactly does that mean in specific detail? I get the premise of making a targeted list of long tail keywords, but exactly what do I do then? Step by step please. Treat the answer like I am a three year old. It's the only way I can learn. Don't worry, you aren't helping a crafty competitor. I just want to learn the real nuts and bolts of doing my own seo.

    Can anyone point me in the right direction?

    Thank you