- Aug 20, 2025
- 610
- 202
Campaign spending depends on ad delivery, turning the campaign on and off daily will cause uneven ad delivery, you should keep the campaign running continuously
Distribution advertising
- Thread starter Moonagency7
- Start date
Quadra Agency
BANNED
- Aug 18, 2025
- 265
- 52
The main reason is due to the algorithm and limited time frame. You should let the ad run all day with a fixed budget, use CBO to let Facebook optimize and expand the audience file for more stable spending.
- Aug 14, 2025
- 1,913
- 351
The reason is the distribution algorithm + limited time frame, so the spending is fluctuating. Solution: let the ad run all day with a fixed budget, use CBO or ABO with a steady budget, increase slightly instead of turning on/off by the hour, and expand the audience so that Facebook distributes more stably.
Dat2068
Junior Member
- Sep 8, 2025
- 199
- 75
Turning the campaign on and off continuously can cause the campaign to have uneven spending, you can leave the campaign on continuously, if you are worried that it will spend too much then you can keep the budget low
- Oct 17, 2023
- 2,088
- 1,031
Did you turn on and off your campaigns many time? I always tell my clients to keep their ads as stable as possible. It will show much better results in the future