Distinguishing Between Regular Ad Accounts and Scan Accounts

1. What is a Scan Account?
Definition:
A Scan Account refers to long-established personal accounts with a history of spending and payment activity. These accounts are often considered more reliable for running ads due to their activity history.

Key Features:
- Account Age: Typically older accounts with a proven track record.
- Spending History: Contains previous transactions, which makes it more trusted by Facebook’s algorithm.
- Payment Activity: Linked to verified payment methods with successful billing records.
- Durability: Less likely to be flagged or restricted, especially for campaigns that follow Facebook's ad policies.

Best For:
Running high-budget campaigns or scaling ads quickly.
Advertisers looking for stable performance and reduced risks of account bans.

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2. What is a Regular Account?
Definition:
A Regular Account is a newly created personal account without any spending history or payment activity. These accounts are commonly used by beginners or those just starting their campaigns.

Key Features:
- Account Age: Recently created, making them less trusted by Facebook’s system.
- No Spending History: No record of previous ad transactions or payments.
- Payment Activity: Often unverified or linked to new payment methods.
- Risk Level: More likely to face restrictions or additional verification checks from Facebook.

Best For:
Small-scale testing or low-budget campaigns.
Beginners learning the basics of Facebook advertising.

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3. How to Verify Your Account
To check whether your account is a Scan Account or a Regular Account:
Navigate to the "Billing and Payments" section in your Facebook ad account settings.
Look for:
Transaction History: A Scan Account will show previous ad spending and billing activity.
Payment Methods: Verify if the payment methods are active and successfully billed in the past.
If there’s no payment or spending record, it’s likely a Regular Account.

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4. Recommendations
Choose a Scan Account if you want a stable and trustworthy setup for larger or long-term campaigns. These accounts perform better due to their history and trust level with Facebook.
Use a Regular Account for testing new markets or campaigns with smaller budgets, but be prepared for additional verifications.
By understanding the differences between these account types, you can make informed decisions for your advertising strategies.

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Dtra1n said:

When managing Facebook ad campaigns, choosing the right type of account is crucial. In this guide, we’ll break down the differences between Scan Accounts and Regular Accounts, their features, and how to verify them.






Have any questions or need help choosing the right account for your campaigns? Let’s discuss below!

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milo123123 said:

Choosing the right account for your campaign is crucial. If your product is insurance or gambling, you should opt for aged accounts with BM (Business Manager) accounts that have been verified for businesses.

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Nikolaos said:

How to make multiple scan accounts?

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