Display Network Help

I been running a keyword on the display network, its been getting over 500 clicks a day for over 11 weeks. yesterday 0 clicks and it says few page matches. WTF?

So I assume that means its impressions have dropped too?

Since you have not mentioned which service, I'm assuming this is the google adwords display network. You can go to your campaign -> Display Network -> Placements. Here you can see which sites have shown your ads which were clicked. You can see if you impressions have dropped off, or whether the CTR has gone down.

Potentials reason:
1. Advertiser(s) increased their bids, thereby locking you out of the network. You may have to increase your max CPC to get your ads shown again.
2. Your quality score has gone down

3. did you change and device bidding? segment by device and see where the drop off was
4. do you have end campaign date set for yesterday? or reached your managed defined spend?
5. did you change the match type of your keyword?



Things to try and fix:
1. try running text ads and image ads to pick up some additional page inventory.
2. run a placement report and see where you were showing. try adding them in as managed placements.
3. increase your bid(s)
4. check negative keywords/placements
5. check and category exclusions