Display cloaking

What is the difference when attempting to cloak adwords display vs. adwords search?
In general looking to understand the nuances about keeping the campaign live for as long as possible.
Any advice would be appreciated.

usually when using display you are using banner ads which are verified manually, versus text ads which are verified by the system

The search network is likely what comes to mind when you're thinking of AdWords. It might help to think of search network= search engines. Within the Search Network, it's possible to choose between Google search and Search partners. Google lists AOL.com and Ask.com as examples of their search partners. These ads are targeted based on the keyword(s) users select as their search query. It is only possible to run text ads on the Search Network.


The Display Network, which, up until recently was referred to as the Content Network, or, as I like to refer to it, the "Wild Wild West" is a gigantic network of websites that have Google AdSense enabled. When you see ads on your friend's blog, online newspapers, or when you're cruising around Youtube watching Kenny Rogers and Dolly Parton duets, these ads appear because some one enabled their ads to run on the Display Network.