Hi all
I have a local client i've been working with for around 5 months.
There is a discrepancy between data being reporting in GMB insights and GA.
Organic Traffic is up year on year for the past 4 months by around 22%.
For the month of August alone organic is up 34%.
Direct Traffic is up by over 550% (I set the GMB UTM link traffic up very late into the campaign, just completely slipped my mind)
GA stats are attached.
However when going into the new GMB insights, all metrics are down YoY - screenshots attached.
Before I began working with the client, their business was not appearing in the top 3 local pack for any variation of keywords the owner wanted to rank for.
But now it is appearing consistently in the 2nd or 3rd spot for many terms, and I've just rank a surfer local grid report and it is showing number 1 across multiple locations for the core keyword.
I cant think of how traffic is up so much in GA, yet GMB insights is down.
Any thoughts?
I have a local client i've been working with for around 5 months.
There is a discrepancy between data being reporting in GMB insights and GA.
Organic Traffic is up year on year for the past 4 months by around 22%.
For the month of August alone organic is up 34%.
Direct Traffic is up by over 550% (I set the GMB UTM link traffic up very late into the campaign, just completely slipped my mind)
GA stats are attached.
However when going into the new GMB insights, all metrics are down YoY - screenshots attached.
Before I began working with the client, their business was not appearing in the top 3 local pack for any variation of keywords the owner wanted to rank for.
But now it is appearing consistently in the 2nd or 3rd spot for many terms, and I've just rank a surfer local grid report and it is showing number 1 across multiple locations for the core keyword.
I cant think of how traffic is up so much in GA, yet GMB insights is down.
Any thoughts?
