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Disagreement Over Category Taxonomy

Discussion in 'White Hat SEO' started by percentsharp, Apr 19, 2016.

  1. percentsharp

    percentsharp Jr. VIP Jr. VIP

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    Hi all,

    I'm working with a developer to create a plugin that generates pretty permalinks for custom post types. Without getting into the details of why it functions this way, the plugin dynamically writes:
    Code:
    site.com/parentcategory-categoryIDstring/

    Then, when one clicks through to a post in that category:
    Code:
    site.com/parentcategory/post-postIDstring/

    This also happens with subcategories:
    Code:
    site.com/parentcategory/subcategory-categoryIDstring/

    And down to the post level:
    Code:
    site.com/parentcategory/subcategory/post-postIDstring/

    I've stated that from an SEO POV this is problematic -- any authority that is pointed at site.com/parentcategory-categoryIDstring/ will not pass down to site.com/parentcategory/post-postIDstring/ because parentcatogry's URL is different (the IDstring portion is removed). Obviously one could redirect but that'd be ugly.

    The developer states:
    "This isn't correct; For authority to pass down the category pages need to link to the final post pages. The point of any rewrites is to have keyword rich urls not to match a specific structure only the entire way down. So if /parentcategory-categoryIDstring/ links to a post page (which it obviously does) then all of its potential PR link juice will flow fine. And the retaining structure (without the id) of /parentcategory/post-postIDstring/ retains the keywords in the urls as desired.

    "I think what you are thinking is that the structure of the category has to match the url parts of the post for it to have the most effect -- thats not really true. The posts can have different urls and still work well as they are linked to from the category page and they link back to them also."

    ​Who is right??
     
  2. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    Why not Cat/SubCat/String then? Frankly "ugly" doesn't matter if having more keywords in the URL help.
     
  3. percentsharp

    percentsharp Jr. VIP Jr. VIP

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    I agree with you, but in this case the "IDstrings" are just random strings of numbers and text, they aren't keyword rich.

    Here is a clearer example of my question:

    If I have carsite.com/cars/ which becomes carsite.com/car/lexus when a post is published, authority pointing at /cars/ will not be passed down to the /lexus/ page because the slug is technically different (it's missing the "s").

    The dev says:

    No, it wouldn't matter. Authority is not passed via the url structure. It is passed by the links from one page to another. Google doesn't really care if you make a totally new url for each page. its having the keywords in the url that matter, and using the hierarchy of the category to make this structure is the simplest way to make each post have keywords in the url.

    Is this correct?