One of my competitors who I suspect had a part in me being slapped by Penguin is clicking on my adwords ads. Checking his IP host name area / town against his office address postdcode there is like 2 miles between the two (the host name area will cover 2 to 5 miles or maybe more I reckon) it seems to be the same guy. I reported it to google - all the good that will do. As I said, I suspect this guy to be part of the reason why I am having to pay for adwords. What would you do? Retaliate or let karma fuck him up? Any suggestions what to do?
He's not clicking on your ads. There is a better chance that your grocery store cashier is stealing your credit card number.
There are so many things your competitor would have to do to get past Google AdWords filters for duplicate clicks that his/her time would be better spent designing complex algorithms for the government.
Here is a "small" list of what he would have to do every time he clicked on your ad:
- change his IP address
- change his browser
- change his browser's addons
- change the fonts installed on his computer
- change his screen size resolution
- change his ISP
- change his flash/java/cookie support
- change his operating system (65% of the time)
- most importantly of all, he would have to match his search query velocity and clicking volume to the same values that Google is already receiving for the keyword you're targeting.
In fact, the worst thing he could do would be
not to click on your ads, thus lowering your CTR which in turn would negatively affect your adwords account performance history causing your quality score to decrease resulting in higher minimum bids.
If he is, however, able to get around Google then you should thank your competitor because you must have a 50-100% CTR from all the clicks you're receiving from this person.