Direct Mail Question

Discussion in 'Making Money' started by StrictlyBiznez, Jan 30, 2012.

  1. StrictlyBiznez

    StrictlyBiznez Junior Member

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    I'm considering using a direct mail technique to market my SEO and ORM but I'm not sure how it entirely works.
    Can you pay a company to direct mail for you or do you do it by yourself? I would do it by myself except I always find it doesn't look as professional..
    Opinions are appreciated.
     
  2. Virtualz

    Virtualz Junior Member Premium Member

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    is it a letter or postcard?
     
  3. StrictlyBiznez

    StrictlyBiznez Junior Member

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    Letter, as in the normal marketing mail.
     
  4. CoyoteAssassin

    CoyoteAssassin Elite Member

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    I have done many of these and to be honest with you, the only thing you are doing is making the actual processing easier for yourself.

    Here are things to consider.


    • Have someone design your art, you print (at UPS store), you print the envelopes and mail. You will save a lot in most cases.
    • The mail house can get discounted bulk rate. You can send yours as Media Mail and save half. Talk to the PO.
    • Do not put your name on the return label, only address.
    • Pay attention to how the letter is folded. It needs to make a great first impression. The mail house will also allow you to specify how to do this.
    • Include a smaller 1/3 page coupon/flyer. Something that is small and catches their attention. Print it on pink or yellow paper.


    Give us more details about what type of material you are sending and maybe I can help further.