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direct mail marketing

Discussion in 'Offline Marketing' started by stevenbird68, Jun 18, 2012.

  1. stevenbird68

    stevenbird68 Newbie

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    I am starting a new business.for my business i want to use the direct mail marketing.Please tell me about the advantages and disadvantages about the direct marketing ?
     
  2. alex.sarah73

    alex.sarah73 Newbie

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    To know more about the direct marketing visit troimail in toronto.
     
  3. ilovemedia

    ilovemedia Newbie

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    One drawback with direct mail marketing is the cost. But as long as you get a considerable ROI, then I guess that would still be efficient.
     
  4. paulwilliams972

    paulwilliams972 Regular Member

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    If you are use any affiliate program that condition direct mail marking get good results.
     
  5. hawgbert

    hawgbert Jr. VIP Jr. VIP Premium Member

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    Tell us a little more about your business! Direct mail works great for me, but I've got a high-commission product so I can justify spending thousands of dollars each month on postage. Depending on what you do, you may also be able to segment your potential customers to same money. For example: Postcards or being part of a Coupon Book to the General Public; First-Class Postage to pre-screened customers; High Quality Brochures to prospective Partners or Businesses that can refer customers.
     
  6. a32337

    a32337 BANNED BANNED

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    Disadvantage: People check their email more than they check their regular mail
    Personally, I throw away any mail I'm not expecting
     
  7. JohnRobert12

    JohnRobert12 Newbie

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    as i am new here i don't know about it
     
  8. markhenry121

    markhenry121 Elite Member

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    Direct mail marketing is good idea because there are some benefit here
    Quick to produce
    Quicker response
    Highly targeted
    Less competition
    More personal
    Easy to respond to
    Make a list of loyal customers
     
  9. hardybents

    hardybents Regular Member

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    great think about direct mail is that everyone thinks that email marketing is the way to go....less competition both direct and indirect.
    DMA.com is a great source. also if you are targeting consumers (prob not) EDDM through the post office is unbelievable....a whole business can be started up using this. Targeting homeowners for .14cents is unheard of.
    I only wish you can target only businesses.....
    You can also, get a bulk permit...but the guidelines are brutal to understand...I have been to numerous classses and really dont understand it...very complicated.
     
  10. stevenbird68

    stevenbird68 Newbie

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    1. Does anyone have any experience with Troi mail marketing in Toronto?
     
  11. a32337

    a32337 BANNED BANNED

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    Have not, have you done any mailing yet at all or still researching?
     
  12. JBerro

    JBerro Newbie

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    I have provided direct mail marketing services for many years. I could discuss advantages and disadvantages at length, but for the sake of brevity I'll focus on what I think are the top 3 of each. Top 3 advantages: 1) it is cost efficient...done right the cost/piece can be very low and the ROI can be very high. 2) it delivers results....recent DMA study reported that direct mail is the most effective marketing medium for 18-34 demo (more effective than online) and the over 55 demo...the only medium more effective was call rooms, direct mail stands out from the clutter and it is tangible. 3) direct mail is targeted, with any marketing you need to target with the list you're working with - direct mail uses postal data and you can target with laser-focus with postal data meaning your direct mail marketing will be targeted and relevant , therefore, responsive.
     
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