stevenbird68
Newbie
- Jun 18, 2012
- 2
- 0
I am starting a new business.for my business i want to use the direct mail marketing.Please tell me about the advantages and disadvantages about the direct marketing ?
- Does anyone have any experience with Troi mail marketing in Toronto?
I have provided direct mail marketing services for many years. I could discuss advantages and disadvantages at length, but for the sake of brevity I'll focus on what I think are the top 3 of each. Top 3 advantages: 1) it is cost efficient...done right the cost/piece can be very low and the ROI can be very high. 2) it delivers results....recent DMA study reported that direct mail is the most effective marketing medium for 18-34 demo (more effective than online) and the over 55 demo...the only medium more effective was call rooms, direct mail stands out from the clutter and it is tangible. 3) direct mail is targeted, with any marketing you need to target with the list you're working with - direct mail uses postal data and you can target with laser-focus with postal data meaning your direct mail marketing will be targeted and relevant , therefore, responsive.I am starting a new business.for my business i want to use the direct mail marketing.Please tell me about the advantages and disadvantages about the direct marketing ?