Direct Mail Campaign Question

Discussion in 'Offline Marketing' started by Lush1, Jan 21, 2011.

  1. Lush1

    Lush1 Registered Member

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    I want to set up a direct mail campaign, I've never done this before.

    Target Market:
    - Local Businesses that need webdesign/SEO/other internet marketing services.

    What I want is:
    - Professional direct mail that will create lots of leads.

    What is the best template for B2B direct mail? Should I just buy blank envelopes, stuff a cover letter in there, stamp it, and let it go?

    Thanks for any help.
     
  2. wealthy6

    wealthy6 Newbie

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    Occupation:
    Student of Life
    Location:
    humid midwest
    I recommend using postcards.
    -List up to 3 benefits
    -Have a Call To Action...ie

    "Your Very Own Business Website!"
    Hurry! 50% Off First 10 Replies
    Go to PUT YOUR WEBSITE Here

    Postcards are cheap. Go search in Downloads
    for Gary Halbert and Ted Nicholas. Direct Mail Gods...IMHO...just a couple of them.

    Make that Money!

    PS
    Don't forget, Search Button is our Bestest Friend.
     
  3. charliebones

    charliebones Regular Member

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    Here's an old but good secret; if you're going to use a sales letter / envelope combination, get yourself a $6.00 rubber stamp that reads "confidential" and stamp it on the outside of your envelope below or next to the postal address. It increases your open rate 2-3X one without.
     
  4. Lush1

    Lush1 Registered Member

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    I only have $50 right now. Designing and printing postcards cost a lot more than that I think.

    I'm gonna have to go with the envelope and a sales letter, with color illustrations on web design, and SEO.

    the "confidential" stamp is a good idea. think i'll use that