Diffrent Between Local And Global PLEASE ! ?

host32

Regular Member
Dec 9, 2008
324
125
Hi

are they two different things ? if the local is 5k searches and global 10k, does that mean that there is 15k people around the world searching for the keyword ? or maybe I'm getting it wrong ?

Thanks
 
no you are not getting it wrong.Local is the portion of the global searches that are done in the area you have specified.
 
no you are not getting it wrong.Local is the portion of the global searches that are done in the area you have specified.

Thnx for the quick reply, but do you mean that the Global is the searches all around the world including the local ?
 
yes exactly:)
In other words imagine that the globe had only three coutries:

A,B,C then the global searches would be A+B+C.So you would see the sum of the traffic in these countries as global and the traffic in each area as local. Simply the global is the sum of the local all around the world.
 
Last edited:
Local = Estimate number of searches from the area you specified in the Google keyword tool last month.

Global = Average number of searches around the world for the whole year.

That's why local is sometimes greater than global eventhough its sample area is a lot less than global.
 
They are both monthly as you can see from the labels and they are both calculated as the 12month average.

What adwords say for the local :
Code:
If you specified a country or language for your search, this is the  approximate 12-month average number of user queries for the keyword for  those countries and languages

For the global :
Code:
The approximate 12-month average of user queries for the keyword on Google.co.uk and the Google Search Network
 
They are both monthly as you can see from the labels and they are both calculated as the 12month average.

What adwords say for the local :
Code:
If you specified a country or language for your search, this is the  approximate 12-month average number of user queries for the keyword for  those countries and languages

For the global :
Code:
The approximate 12-month average of user queries for the keyword on Google.co.uk and the Google Search Network

Thanks for your replies,

If the global searches were monthly then I'm opening a travel agency soon ... LOL
 
Thanks for your replies,

If the global searches were monthly then I'm opening a travel agency soon ... LOL

Actually, the global searches are not monthly but an average of last 12 months. But you can still go ahead and open your travel agency:D, as average figure in most cases in not very far off from monthly figures. The only exception are seasonal keywords. Just make sure you have selected exact match type for keyword being researched.

Here is a better clarification on the subject posted by one of Adword representatives in Google support forums:

Local Search Volume: [Last Available Month]: This column shows the approximate number of search queries matching each keyword. This statistic applies to searches performed on Google and the search network in the most recent month that we have data for. It's specific to your targeted country and language as well as your selection from the Match Type drop-down menu. If we don't have enough data for a particular keyword, you'll see not enough data.

Global Monthly Search Volume: This column shows the approximate average monthly number of search queries matching each keyword. This statistic applies to searches performed on Google and the search network over a recent 12-month period. It includes traffic in all countries and languages but is specific to your selection from the Match Type drop-down menu. If we don't have enough data for a particular keyword, you'll see not enough data.
 
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