RRunner
Power Member
- Sep 14, 2019
- 665
- 1,037
Whats EAT and YMYL?
I know health is tough with google. Will keep trying though.
YMYL = Your Money or Your Life
This refers to any niche that could be detrimental or harmful if the information provided is unsound. Google doesn't want to rank a financial advice site if people would lose their savings by following the recommendations. Health and Finance are YMYL niches.
EAT = Expertise Authority and Trustworthyness
A vaguely defined term to mean how much authority Google gives you when determining how much of an expert you are on the niche you are in. Google would prefer an oncologist over a new age guru when ranking a site on cancer therapies.
The more YMYL Google considers a niche, the more EAT Google will require as part of the ranking criteria.