Different pages for different long tail keywords?

JimHalpert

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Friend asked me an interesting question but am not sure so once again I am seeking help from the infinite wisdom of this forum.

So for a new site, it is better to target long tail keys eg. instead of targeting "Where to buy shoes", the new site should be targeting long tail keywords.

"Where to buy shoes in Richardson Street"
"Where to buy shoes in Richardson Bay"

Question 1: Please correct me if this understanding is wrong?

Question 2: If all these content for long tail URL are on different pages, wouldn't that lead to duplicate content issues? Or keyword cannibalization? If so, how should we deal with it? For example, in both Richardson Street and Richardson Bay you may end up talking about buying from Walmart.

Question 3: My friend thinks it is better to put all the long tail keywords on a single page ie. a section of the page talks about Richardson Street while another talks about Richardson Bay.

Thanks.
 
Question 3: My friend thinks it is better to put all the long tail keywords on a single page ie. a section of the page talks about Richardson Street while another talks about Richardson Bay.
i recommend that also one page only
 
Simply check the SERPs for those particular long tails. Does Google distinct between the two topics or does it provide pretty much the same top results? All you gotta care about is how Google understands a topic and create your structure around that.
 
Simply check the SERPs for those particular long tails. Does Google distinct between the two topics or does it provide pretty much the same top results? All you gotta care about is how Google understands a topic and create your structure around that.

But what if it is the case that no one targeted the long tail and hence no results are showing up? My friend's site is very niche (history related) so it is possible no one bothered to create articles targeting long tail keywords for them?

Thanks.
 
If I'm building up a site, I do the following:
Find a long tail: where to buy shoes NYC
Find my supporting long tails:
Where to buy women's shoes in NYC
Where to buy running shoes in NYC

Then I find the 2nd level supporting long tails:
Where to buy women's running shoes in NYC of 5th avenue

If I can find 5-10 2nd level supporting longtail keywords, I'll write an article specifically about the supporting keyword and pepper in the 2nd level words.
If I can't, I'll go up a level and make my article about that.

I'll usually make a resource page about the topic, have content and a ton of internal links.

That is what I have done
 
If I'm building up a site, I do the following:
Find a long tail: where to buy shoes NYC
Find my supporting long tails:
Where to buy women's shoes in NYC
Where to buy running shoes in NYC

Then I find the 2nd level supporting long tails:
Where to buy women's running shoes in NYC of 5th avenue

If I can find 5-10 2nd level supporting longtail keywords, I'll write an article specifically about the supporting keyword and pepper in the 2nd level words.
If I can't, I'll go up a level and make my article about that.

I'll usually make a resource page about the topic, have content and a ton of internal links.

That is what I have done

Thanks for the replies. Can you please help with the following:

1) So just to clarify, you have one page covering all long tail, supporting long tail and 2nd level long tail?

2) how is your resource page different from your articles? What content is on this resources page?

3) Not askingy for your site but can you share a website that you think does this resources page well?
 
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