Friend asked me an interesting question but am not sure so once again I am seeking help from the infinite wisdom of this forum. So for a new site, it is better to target long tail keys eg. instead of targeting "Where to buy shoes", the new site should be targeting long tail keywords. "Where to buy shoes in Richardson Street" "Where to buy shoes in Richardson Bay" Question 1: Please correct me if this understanding is wrong? Question 2: If all these content for long tail URL are on different pages, wouldn't that lead to duplicate content issues? Or keyword cannibalization? If so, how should we deal with it? For example, in both Richardson Street and Richardson Bay you may end up talking about buying from Walmart. Question 3: My friend thinks it is better to put all the long tail keywords on a single page ie. a section of the page talks about Richardson Street while another talks about Richardson Bay. Thanks.