difference?

so i got warned by my AF manager to not bid on brand names. i think i had Broad keyword on...so thats understandable. but if i use " " will there still be risk of bidding on branded keywords? i currently use [ .....]but it reduces alot of clicks from "....."

just exclude it (add as negative keyword in " " )

Delontekoq said:

warned by my AF manager to not bid on brand names. i think i had Broad keyword on

Click to expand...

Add the brand / trademark keywords in the negative keywords of the campaign. See https://support.google.com/google-ads/answer/2453972?hl=en and https://support.google.com/google-ads/answer/7102995.