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Did something happen to Google Adwards Keyword Tool?

Discussion in 'White Hat SEO' started by lablinks, Sep 3, 2010.

  1. lablinks

    lablinks Senior Member

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    I was trying to use it today & got some ridiculous results, both numbers & competition.
     
  2. rocket

    rocket Regular Member

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    Looked fine to me. Always use other tools such as WordTracker and either compare of average your results. That should be accurate enough.
     
  3. turdface

    turdface Supreme Member

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    Agreed. For a search term that normally has about 80k searches per month, today it said 490,000 per month.

    Not sure what is going on. Glad I'm not the only person who noticed it.
     
  4. truckin

    truckin Newbie

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    I did not see a change?
     
  5. SaraJ

    SaraJ Junior Member

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  6. xyberk

    xyberk Junior Member

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    Yeah I guess the tool is showing real numbers now.
     
  7. mnemonic9

    mnemonic9 Regular Member

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    Saraj thanks for the post.
    As a matter of fact i just wanted to post the exact same thing :)
    I had the same experience with the tool.
    Probably google "upgraded" the search numbers a little bit so you would buy more ads on the keyword. Its a no brainer. But now people noticed it and its go time. I was exactly in the same shoe, ranking google no 1 for a keyword which was "supposed to " get 4000 hits (exact match) a month. Now the numbers are around 800.
    It sucks because you are struggling so hard to reach number one and then not much is happening - of course talking about the long tail keywords with lower number of searches.
     
  8. SaraJ

    SaraJ Junior Member

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    Yeah I just go so excited about ranking #1 for a 3600 a month term. I hit it last week and got no more than 10 searches a day for the term.

    It turns out that the "real" number is now 600 exact per month which actually makes more sense.

    I was ticked all off morning checking the domains I have been about to build to see many of the main keywords being less than 1000 now.

    But if the results are more accurate I guess it will save me time so that I won't get more 10 a day sites when I expect more.

    I guess time will tell.
     
  9. lablinks

    lablinks Senior Member

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    yea, the differences are like 10x in in some cases much more. I never trusted the old numbers, but these new numbers look even less likely.

    have you noticed how high competitive keywords now show as low competitive. almost everything looks low competitive now.

    so what is a trusted keyword tool that doesn't cost a leg & an arm?
    I've been working on a keyword with over 2mil exact searches, which shows like 80K now. It blows!! and quite honestly I think the old number was closer to be real.
     
  10. turdface

    turdface Supreme Member

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    I thought that all keyword tools that showed you number of searches were just pulling the data from Google.

    Where else is there to get that data from?
     
  11. lablinks

    lablinks Senior Member

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    OK, I think I might know what is this all related to. Google has just changed to real time search or whatever they call it, it brings results as you type. I can see some keywords loosing a lot of action & some other stupid keywords bringing a lot more. If they keep this new thing, traffic flow is going to change dramatically. All of a sudden they are making a lot of changes, I've noticed some of my sites' rankings changed for no apparent reason.
     
    Last edited: Sep 8, 2010
  12. MKelly

    MKelly Regular Member

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    Google keyword tool is the amount of ads shown that use that keyword, it's not the number of human searches for that particular phrase. So if a big adwords buyer bids on your phrase along with a whole number of phrases on one ad, the number of searches, and competition will skyrocket.

    A better way to gauge if people are searching for a phrase is to use google insights, there is no exact numbers here either, but you can measure up things against phrases you know rough amounts for, you can also add keywords in quotes for phrase match, and get more ideas for more related keywords at the bottom.

    For example, a keyword you are already ranking in the top three for and getting some traffic, times that traffic by three, put it into google insights and use it as a measurement against other keywords.

    Get out of adwords, it's very misleading.
     
  13. pirondi

    pirondi Power Member

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    Yes,the new google keyword tool have a lot of bugs that the old one didn't have.

    One keyword that is sayng 50,000 searchs a month,i am in the 3# position and receiving 5-10 visits.

    I am using google insight now.
     
  14. beelzebubbles

    beelzebubbles Newbie

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    The competition is advertiser competition, yes (it is the Google AdWords Keyword Tool after all - it's not designed for SEO types), but your other point is mistaken, the figures are showing actual searches. The column headings are even "Global Monthly Searches" and "Local Monthly Searches" !

    The accuracy of the figures can be debated, but that they are showing the number of people searching for specific keywords in Google (and certain 'partners') cannot.
     
  15. KeyzDT

    KeyzDT Power Member

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    I have been using the tool no problem.
     
  16. jstover77

    jstover77 Executive VIP Jr. VIP Premium Member

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    Ya I always use multiple tools too look at the amount of searches per month. Here is a good example: Google says that "online advertising" gets 301,000 searches per month, yet my website is ranked #5 and I get maybe 300 visitors a month from it, which means I get .01% of all the traffic searched for that term.

    It took a good amount of work to achieve that term, and although it has paid itself back, I thought it would be a game changer for that website, which was not the case. Now I diversify my keywords to include a lot more long tailed keywords instead of big terms. Remember that 80% of searches online are long tailed.
     
  17. britcpa

    britcpa Power Member

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    I noticed something new on google external keyword tool last night, which is the option of showing searches from MOBILE DEVICES.

    Shat myself when the keyword im working dropped down to just 58 from the usual monthly figure of 49,500.


    :261:


    Took me a while to suss out that the results were exclusively for mobile as opposed to including mobile.........

    *arf arf arrrfffff*