Ok I'm new to making niche sites so i started to do keyword research in a niche i'm passionate about. So i did some digging with market samurai and traffic Travis i got what seems to be a great result. Although i might be naive here so feed back is welcome. So one key word is the one that I'm liking now the thing i find weird though is that AWCPC and SEOV in market samuri is so much higher then other key words. this are the stats SEOT 137 / AWCPC $32.97 / SEOV $4507.04 and according to traffic travis the SEO competition is only medium difficultly. This is the weird part because the second best key word stats are SEOT 167/ AWCPC $4.79 (huge difference) / SEOV $800.31 and according to traffic Travis the seo competition is easy. Did i find a golden nugget lol with the first key word or is there something important I'm missing. I can also use the second key word with the first key word. * other details - the number on search for the first key words domain is a exact match to the key word and is an e-commerce store selling products related to it.