Code: http://www.seomoz.org/blog/which-type-of-link-anchor-text-is-the-most-effective-an-experiment Interesting experiment. They took 3 brand new domains, low competition keywords and submitted same quantity and quality of links, except using the proper anchor text (ie. 'blue jeans') for one, more general but containing the anchor for another (ie. 'your new favourite blue jeans') and completely unrelated for another (ie 'click here') to test, the latter the theory that Google can now spot link relevancy by the surrounding text rather than the actual anchor text. Results after a short while were that the more general anchor links came out on top, with the proper anchor links coming second and the non-related last, although interestingly, the non-related links shot to number 1 within 24 hours, stayed there for a day or two and then disappeared completely. That's when the more general anchors took over again almost appearing from nowhere. Any thoughts on this? Anyone's recent experiences say otherwise? It's a really good article if you've not already read it.