Did AI kill HARO?

blackbeans

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HARO aka "Help a reporter out" USED TO BE a great way for link builders to connect with reporters/journalists who need niche experts for legit media articles.

Enter AI and the flood of 'instant experts' and HARO quickly became useless.

Here's a case study https://ahrefs.com/blog/rip-haro/

Thankfully, press releases are still around. If you know how to TRENDJACK getting legit media editorial backlinks is still quite doable
 
Yes and no.

SEO was already hitting a new plateau (not a good one) when publicly available AI became available.

I wouldn’t say it’s the only reason.
 
HARO aka "Help a reporter out" USED TO BE a great way for link builders to connect with reporters/journalists who need niche experts for legit media articles.

Enter AI and the flood of 'instant experts' and HARO quickly became useless.

Here's a case study https://ahrefs.com/blog/rip-haro/

Thankfully, press releases are still around. If you know how to TRENDJACK getting legit media editorial backlinks is still quite doable
I hope you're aware that the upcoming May 2024 update is suppose to target press releases or sponsored content...

lol

edit:
https://blog.google/products/search/google-search-update-march-2024/Read under "Site reputation abuse"

Then again, I wouldn't be that afraid or paranoid. Google now has a reputation of overpromising and overhyping but fail to deliver... Just like all their algorithm updates (March 2024 updates for example, supposed to take down spam sites but more thrived instead), and their products like Bard.

We will see.
 
It's an interesting point you bring up about AI's impact on HARO (or even similar) Platforms , and the broader landscape of content creation. I couldn't help but pause when Neil Patel was mentioned as a "SEO guru"—it's a reminder of the substantial influence that SEO has on what we read online.

My take on this, which might sound a bit drastic (but bear with me—it's purely my own perspective), is that we're witnessing what could be the death throes of truly unique content. It seems that since 2010, or thereabouts, the internet has become saturated with recycled ideas and articles, hardly different from one website to another. Now, with AI stepping into the arena, the situation appears poised to worsen. potentially leading to an internet that functions like a vast database of duplicated content.

What concerns me is how search engines might handle this influx. There's a real risk that they could prioritize "trusted" sources like Wikipedia or government websites, marginalizing content that, while perhaps unconventional or from smaller platforms, could add substantial value with fresh perspectives and genuine insights. After the dot-com bubble, we experienced a surge of creativity and unique content, but that seems to have faded over the years.

Ironically, I used an AI to help reformat this post. It’s funny how we can be critical of something yet still find it useful, isn't it?

The phrase, "Marketers ruin everything," really struck a chord with me. It succinctly sums up the dilemma of our times—where the push for marketable content often overshadows the quest for authenticity (and for quick bucks) . This compels us to question the overarching goals of our technological progress: Are we enhancing societal well-being, or are we merely catering to the commercial agendas of a few!
 
I hope you're aware that the upcoming May 2024 update is suppose to target press releases or sponsored content...

lol

edit:
[URL]https://blog.google/products/search/google-search-update-march-2024/[/URL]
Read under "Site reputation abuse"

Then again, I wouldn't be that afraid or paranoid. Google now has a reputation of overpromising and overhyping but fail to deliver... Just like all their algorithm updates (March 2024 updates for example, supposed to take down spam sites but more thrived instead), and their products like Bard.

We will see.
You're talking about spammy press releases. Even Stevie Wonder saw that one coming.

I'm talking about actual press releases the way they were intended to be used. I know, strange, considering how most SEOs always shoot for the spammiest 'shortcut' with any media tool.
 
HARO killed itself.

It was still working fine, if you knew how to pitch. But they're move to Connectively was unapologetical suicide.

The platform is buggy, queries are maybe 40% of what they were and NO ONE is going to login 3x per day. It worked so well, because it was email based. It was right there, in your inbox. Intrusive.

Now it's shite.

We've completely moved to alternatives and direct sourcing via Muckrack/Roxhill etc.
 
Wow, what a beautiful topic!

(...) we're witnessing what could be the death throes of truly unique content. It seems that since 2010, or thereabouts, the internet has become saturated with recycled ideas and articles, hardly different from one website to another.(...)

Well, no. We've become saturated only with those same ideas/keywords/topics that make money. There is plenty of room for originality if you don't want to make money with each and every article on your website.

As a (former) journalist, I can tell you that sometimes you want to write an article just for your soul and not to make money with it; an article to be liked, to be funny, to be creative and original, to be helpful, or just for the sake of the topic because you love it. Just pick any magazine, and you will see that many, if not most, of the articles aren't meant to sell something. But you can put money aside only if you are rich (not my case; I am not an extravagant millionaire posting comments here), or you if really love the niche and your audience (that is indeed my case). People usually feel when you are giving them help for free and also when they are sold something.

So, I think we haven't reached the end of the internet and human creativity - for the moment at least. Also, does anybody here remember that "filler content"? Maybe we can finally give it a proper use...

P.S.
I remember using ChatGPT to create an article like "How to Buy a Swiss Watch if You Love Pizza". And it was the blueprint of a very entertaining post.
 
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Wow, what a beautiful topic!



Well, no. We've become saturated only with those same ideas/keywords/topics that make money. There is plenty of room for originality if you don't want to make money with each and every article on your website.

As a (former) journalist, I can tell you that sometimes you want to write an article just for your soul and not to make money with it; an article to be liked, to be funny, to be creative and original, to be helpful, or just for the sake of the topic because you love it. Just pick any magazine, and you will see that many, if not most, of the articles aren't meant to sell something. But you can put money aside only if you are rich (not my case; I am not an extravagant millionaire posting comments here), or you if really love the niche and your audience (that is indeed my case). People usually feel when you are giving them help for free and also when they are sold something.

So, I think we haven't reached the end of the internet and human creativity - for the moment at least. Also, does anybody here remember that "filler content"? Maybe we can finally give it a proper use...

P.S.
I remember using ChatGPT to create an article like "How to Buy a Swiss Watch if You Love Pizza". And it was the blueprint of a very entertaining post.
if you don't want to make money with each and every article on your website.
Slowly, we're heading in that direction—hopefully not. I'm a former marketer; it was all about money for me, and I guess it's the same for most marketers. Of course, I can't speak on behalf of everyone, but that's the nature of the beast. We can't fight it; it's all about money eventually. I really hope I'm wrong, seriously.

As a (former) journalist, I can tell you that sometimes you want to write an article just for your soul and not to make money with it;
I applaud what you're doing and hope more journalists will adopt the same "standards/ethics" as you. That's what journalism should be about. Heads up for that.


if not most, of the articles aren't meant to sell something

Subscriptions! often involve money, and inevitably, some "stupid/viral" articles or content will emerge to boost sales/traffic. I'm somewhat of a "conspiracy guy," if that makes sense, without undermining my views. Consequently, I believe every magazine—even the more reputable ones—ultimately has an agenda. This isn't always obvious to the average reader, but it influences their opinions one way or another, which is the core issue: manipulation. Of course, this extends to the owners of popular magazines (almost the same guys) . And this is precisely my point: do you think companies like Google care about this? I recall the real Google era when they indexed everything, giving us the opportunity to access every viewpoint. Nowadays, they curate what they want us to see, presenting only what they deem acceptable. I won't delve into politics, as it's against forum rules, but it's worth mentioning political correctness—not that I'm against it, it's a trend that may eventually pass , but throwing it into everyone face , is not cool . However, focusing on certain topics and "flags," many of which are historically inaccurate, is somewhat alarming for the long term.


I remember using ChatGPT to create an article like "How to Buy a Swiss Watch if You Love Pizza". And it was the blueprint of a very entertaining post.

I conducted a small test with ChatGPT; it usually doesn't generate false news. I mentioned that I was researching false news and referenced a true story about a German guy (I think) who conducted an experiment on how false news can go viral (documentary) . This story, which was about how chocolate can make you lose weight—crazy, right?—was picked up by a highly reputable news company and even mentioned on low-budget TV channels. Then, I asked ChatGPT to give me 10 similar ideas in different niches. The results were so funny—and seemed so real—that I even believed a few of them myself!


filler content
sorry , I really didn't have an idea about it. I'm on mobile, but I will check it in a few hours

Cheers
 
Thank you for your answer.

Well, "filler content" is "content (you) put on (your) site that isn't written to target a keyword, rather it is on (your) site to build relevance overall and provide value to (your) visitors". You can read more about this here https://www.blackhatworld.com/seo/the-ways-i-get-filler-content.950988/. It used to be of not-that-great quality compared to the money pages.

My point was related somewhat to what Danny Sullivan said recently about "Content written primarily for search engines rather than humans". I think a solution might be to publish, from time to time, articles that don't necessarily target specific keywords or aim the traffic from Google but rather just to be funny, original, purely informational (news, tutorials), etc. (in the style of the magazine articles). These articles could be some original but SEO "un-optimized" "pillars" that reinforce the topic of a website and could also drive some traffic from Social Media, newsletters, or even Google Discovery and Google News. Let's see things as Paretto would see them, where 20% of your articles pay for the rest of those 80% that are not meant to make money.

Just a thought.
 
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