Determining Valuation For a Blog? (full site, not just backlink)

Many of you have probably thought about buying entire blogs instead of links. I wanted to start a discussion on blog valuation and get some advice.

There's a blog that publishes top 10 lists (no it's not my blog). Here are the stats:

• 20k monthly search traffic est (ubersuggest)
• Ahrefs 32 DR, 84 RD
• 60 articles
• Ranks #1-3 for "top [company type] in [area]" for a business owned by my client (2k organic traffic est)
• Age: 15 years for domain, first backlink in 2018

How much would you pay for it (no, it's not mine)?







I would sped time improving the site (i.e. more content, better design, speed, link-building) and eventually become a top local blog.

Here are some other potential income sources:

• $500/mo from that page I mentioned from my client
• $2k/mo from charging all businesses on all other articles
• $500/mo from ads to my agency (profit from 1 client every 3 months)

Technically that's $36k EBITDA (for me, not them) which values the blog at ~50k-150k (or $720k treated as an annuity with a 5% interest rate).

BUT they've only had 20k traffic for one month. It could go down. And I have no idea how much they make or value their own site.

I only have a $5-10k budget. I think I'm going to try call them to advertise and get a bunch of data on their site, then send them a lowball offer (like 2k) and follow up in one month.

Does that sound like a good plan or would you approach it differently.

Place an ad and see how it performs

If the site's traffic is truly high converting, you can keep lowballing ads and converting and reordering until you have enough cash to buy them out

blackbeans said:

Place an ad and see how it performs

If the site's traffic is truly high converting, you can keep lowballing ads and converting and reordering until you have enough cash to buy them out

Click to expand...

Yeah I think that's a good idea. About half of his 20k traffic is from some random other niche that I probably won't be able to monetize