Deteriorating ad performance

I own a g. ad account that is some years old.

Me and the account is based in country A and the ads run in country B, for a service based business model. The website itself has a considerable size for the respective industry.
The account and its respective corporation are fully verified.

Over the years, the ads are managed by different premier partner agencies. Each year the performance is less than the previous year.

In the past years, the clients that buy the service ask questions and research different aspects about the company and the people in it. So, the purpose of their purchases is mainly to research the business itself.

Currently, a new premier partner agency manages that account, but we receive only non-relevant traffic. without any purchases. This is the worst performance ever! Of course, I did already complain to the manager etc.

So, that is the situation in a nutshell.

What could be the cause of this and the solution?

Aren't you optimizing the campaigns yourself? Is it connected to a credit line?

It might be a problem with the MCC.

tuxedotech said:

Aren't you optimizing the campaigns yourself? Is it connected to a credit line?

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I am paying a premier partner a monthly fee, to optimize this. Why should I do it?

TheDealMaker said:

It might be a problem with the MCC.

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Do you mean with MCC on the side of the premier partner? Should n´t they have any issue?

Most prolly the MCC, as stated above.

RedEagle26 said:

Do you mean with MCC on the side of the premier partner? Should n´t they have any issue?

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Yes. Let them know about it.

you can test new google ads account
that sometimes fixes issues

Is there a way etc. to research the MCC before contracting a premier partner? From my experience, they tell me during the on-boadring calls what ever I want to hear....

Your targeting’s probably off, refine your audience and keywords.