Detailed adwords review process.

Hi,

Can someone list all the steps that are followed by the team while reviewing ads on google. I mean first hand experience not support threads at google adwords help.

-Where is the review team located? Is it one team or many team working across the globe?
-How often does google review landing pages for changes?
-They must be having some matrix or evalution criteria to review pages. Does anyone have those review sheets. I assume hundreds must be working in manual review. Somebody must have leaked those.

I don't work at Google but here's more or less the process:

For text ads, the system "reads" your copy and does a bunch of checks, probably thousands. Experienced advertisers who know the policies should have no problems getting their ad approved by the system almost immediately.

Should the system find something amiss, it will be escalated to a human reviewer. I assume that there are different levels. So a first line reviewer looks at it and either approves or it gets escalated to the next level where the process is the same. I assume there are three levels. If the top level reviewer (a supervisor) does not approve your ad, it never will be.

The time all this takes of course depends on how many ads need to be approved. If you are the 1000th in the queue, you'll wait longer than if you were 100th. You cannot control this obviously.

Image ads are all reviewed by a human and likely in a similar process.

You ask specific questions that only someone working at Google in that capacity would know for sure.

Where is review team located? I don't think it matters. They probably have hundreds in different offices, different parts of the world. You would need reviewers for all languages.

The next question I know the answer to since it was published some years ago: landing pages are checked about every 10 days. This to ensure that if you made changes, it still meets all policies. I did check log files and found what I believe is the Adwords robot that does that and it visited the site periodically at 10-12 days interval.

As with ads, I presume the system is similar for landing pages. The system reads and checks. If it finds potential issues, it is escalated to a human reviewer which could then escalate to a higher level reviewer if they are not sure. Yes, they surely have an evaluation form (electronic of course).

Given the amount, you need to automate as much as possible. Google's systems are very good and I dare say, being a developer myself, are probably some of the most sophisticated systems in the world. They have been working at them after all for 13 years or more and they have a lot of bright people working there.

I've never heard of leaks that you propose but there really is no need to. All the rules and policies are online. Just need to follow them. That's the evaluation criteria.

"For text ads, the system "reads" your copy and does a bunch of checks, probably thousands. Experienced advertisers who know the policies should have no problems getting their ad approved by the system almost immediately."

There are ofcourse some words that will get you into immediate manual review as most people know. Unfortunately there are very common words in different languages that are totally legit that will also trigger manual review since they mean something else in English.

"Should the system find something amiss, it will be escalated to a human reviewer. I assume that there are different levels. So a first line reviewer looks at it and either approves or it gets escalated to the next level where the process is the same. I assume there are three levels. If the top level reviewer (a supervisor) does not approve your ad, it never will be."

Here is where most people fail. The first line manual review often enough get everything wrong since they 1. are underpaid external workers. 2. Don't speak the native language. 3. Are dumb as cr*p. 4. Just click the first response that shows up in their Knowledge base which is not as good as Google Search.

However, there are not specifically three different levels as in terms of who outrules who, it is more about finding the correct person that can approve the ad depending on expertise. For example it would most likely escalate to a category expert (gambling, meds, alcohol etc) and he/she would most likely fail hard if it's not an American targeted ad. After that it would hopefully go to a local language expert which would know his stuff. Also worth noting is that the adwords policy on their support page is not necessarily correct depending on what country/language you advertise for. If all else fails, one has to find a local language category expert and get the ad approved, which is easier said than done.

"The time all this takes of course depends on how many ads need to be approved. If you are the 1000th in the queue, you'll wait longer than if you were 100th. You cannot control this obviously."

Money talks when it comes to the above statement,

"Image ads are all reviewed by a human and likely in a similar process."

The chances of getting image ads through are far greater than text ads.

"You ask specific questions that only someone working at Google in that capacity would know for sure.

Where is review team located? I don't think it matters. They probably have hundreds in different offices, different parts of the world. You would need reviewers for all languages."

All around the world yes, but the major bulk is in the normal outsourcing hubs.

Can someone list all the steps that are followed by the team while reviewing ads on google. I mean first hand experience not support threads at google adwords help.

-Where is the review team located? Is it one team or many team working across the globe?
#There are multiple review teams across the globe
-How often does google review landing pages for changes?
#At random, however they wil review each time you do anything out of the ordinary, make any changes
-They must be having some matrix or evalution criteria to review pages. Does anyone have those review sheets. I assume hundreds must be working in manual review. Somebody must have leaked those.
# If if they had such a sheet (they do have an authority granting sheet for SEO for their evaluators which is available publicly), it would be of little consequence as this field is a quickly changing one.