Dest URL and Quality Score

Discussion in 'Adwords' started by yourface, Nov 30, 2011.

  1. yourface

    yourface Registered Member

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    Hey there,

    I have a campaign where my QS hovers around 7 for each keyword. I'd like to try and increase that, so I was wondering if I added a custom destination for a keyword to a landing page optimized for that specific keyword, does the quality score use the default landing page, or new optimized one?

    Thanks!
     
  2. shreenidhi

    shreenidhi Newbie

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    Adding your keyword to the display url increases CTRs, and eventually your QS.
     
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  3. Hammer78

    Hammer78 Newbie

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    Are you referring to the display url ?